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Nigerian Brunch: politics, business, tech, entertainment, sport and diaspora, served freshArticles are drafted with AI assistance and reviewed by our editorial team before publicationHow we work, and what we hold ourselves to: nigerianbrunch.com/editorial-standardsSpotted something we got wrong? We correct openly: nigerianbrunch.com/contactIndependent and proudly Nigerian: we choose our own storiesNigerian stories from home and the diaspora, told in a voice that feels like homeNigerian Brunch: politics, business, tech, entertainment, sport and diaspora, served freshArticles are drafted with AI assistance and reviewed by our editorial team before publicationHow we work, and what we hold ourselves to: nigerianbrunch.com/editorial-standardsSpotted something we got wrong? We correct openly: nigerianbrunch.com/contactIndependent and proudly Nigerian: we choose our own storiesNigerian stories from home and the diaspora, told in a voice that feels like home
Nigerian Brunch
Home/Editorial Standards

The rules we
hold ourselves to.

Trust is not a tagline, it is a set of habits. These are ours, written down so you can hold us to them.

01

Accuracy before speed

We would rather be second and right than first and wrong. A story runs when it is verified, not when it is exciting.

Every factual claim in a Nigerian Brunch article traces back to a named source, a document, an on the record interview, or a reputable outlet we credit by name. Where a claim rests on a single source, we say so in the copy.

Figures are checked against the original release, not against another publication that quoted it. Exchange rates, budget lines and casualty numbers get checked twice, because those are the numbers that get repeated.

02

Sourcing and attribution

Named sources are the default. We grant anonymity only when the information is genuinely in the public interest and the source faces a real risk for providing it, and we say in the article why anonymity was granted.

We do not publish claims from anonymous sources about identifiable individuals without seeking a response from the person concerned.

When we build on another newsroom reporting, we credit them clearly and link out. Aggregation without attribution is theft with extra steps.

03

Fairness and right of reply

Anyone facing significant criticism in our pages is offered a genuine opportunity to respond before publication, with enough time and enough detail to answer properly.

If a response arrives after publication, we add it to the story and note the update. Declining to comment is reported as exactly that, without editorial sneering.

We distinguish between reporting, analysis and opinion, and we label them so readers always know which one they are reading.

04

Artificial intelligence in our workflow

Articles are drafted with AI assistance and reviewed by our editorial team before publication.

We say that plainly rather than calling it "software", because readers deserve to know how the sausage is made.

No article publishes without human editorial oversight. A person is accountable for every headline and every claim on this site.

Machine assistance is never an excuse for a factual error. If a tool fabricates a detail and it reaches print, that is our failure, and it gets corrected under the policy below.

05

Corrections

When we get it wrong, we fix it fast, we fix it visibly, and we do not quietly edit the page and pretend nothing happened.

Substantive errors of fact are corrected with a dated note at the foot of the article explaining what was wrong and what it now says. Typos and broken links are fixed silently.

To request a correction, write to editor@nigerianbrunch.com with the article link and the specific claim you are disputing. Corrections jump the queue ahead of everything else in the inbox.

06

Independence and conflicts

Advertisers and commercial partners get no say in what we cover or how we cover it. None. Not once.

Sponsored content is labelled as sponsored, sits in a visually distinct format, and never carries a Nigerian Brunch reporter byline.

Our journalists disclose to editors any financial interest, family relationship or political affiliation that touches a story, and step aside when that connection would compromise the work.

07

Dignity in reporting

We name victims of crime and tragedy only where there is a clear public interest and, wherever possible, the consent of family. Children are given particular protection.

We do not run gratuitous images of the dead or dying. We describe violence where the story demands it and we do not linger for traffic.

Ethnicity, religion, gender, disability and sexuality are mentioned when they are relevant to the story and left out when they are not. That test is applied consistently across every community in Nigeria.

If we fall short

Tell us. Write to editor@nigerianbrunch.com with the article link and what you believe we got wrong. An editor will respond within two working days. If you are not satisfied with the outcome, ask for it to be escalated to the Editor in Chief and it will be.

These standards are reviewed annually and updated whenever our practice changes. Last reviewed July 2026.